Real Knows Real
If we erased the copy would you know what your local MLS club’s logo even looks like? When adidas launched their 2023 MLS jerseys we did exactly that. We striped the team insignias down to their essential design elements and dropped them as art installations in seven cities across the country to prove that Real Knows Real. It was a way for the brand to speak directly to fans and reward the real ones with an exclusive jersey drop, but we caught more than the attention of die hards. The campaign boosted jersey sales by 60% for adidas biggest MLS drop ever and earned us a Clio Short List.