AliExpress (Alibaba) is huge in China. When it came time for them to launch in the US and Europe, they needed to make a splash. We sold The Possibility Store in the pitch and dove right into creating a campaign about the honestly kind of insane array of products they offer. Because the items they sell are more than just things, they’re possibilities. We took the Euro Cup by storm, garnering a +76% lift in awareness, +82% lift in positive association, +73% lift in purchase intent, and 15m+ earned impressions. There are a bunch of other numbers I could list, but the point is that this campaign delivered! And as their first foray into North America and Europe it was a huge success, locking in the client relationship through the next cycle and beyond.