I love this spot. Sure, it’s partly because I’m a musician and I’ve spent countless hours writing, recording, and performing in home studios just like these ones, but I think it’s really because of the craft. From casting real musicians and blending their performance with a studio track to the seamlessly orchestrated transitions, for me, this one is all about craft. And look, we packed a ton of information in there, too. With animations and titles all over the place, this is one hard-working piece of content, but it’s also beautiful to watch and hear, and when you’re in the music business, you have to come up with something artful.